Sony expected to dominate again this generation
The Yankee Group predicts that despite competition and a higher price for its own console, PlayStation 3 will still lead sales in North America, even if only by a narrow margin. Yankee Group predicts that market share for Nintendo, Microsoft, and Sony will be 16%, 40%, and 44%, respectively, by 2011. The study also predicts that fewer consoles will be sold overall due to higher prices; what might the outcome be if the Wii launches for $170, far less than either Microsoft or Sony’s consoles?